DISNEY TO RE-BRAND TOON DISNEY AS DISNEY XD

WITH ANIMATED AND LIVE-ACTION PROGRAMMING
GEARED PRIMARILY TOWARD BOYS

--Transition Set for February 2009 on TV, VOD, Mobile and Online--

Disney will re-brand its Toon Disney television and online platforms in the U.S. to become Disney XD. The new brand will include a compelling mix of live-action and animated programming for kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. The transition will begin in February 2009 on television, online, mobile and VOD platforms. The programming will span series, movies and short-form, as well as sports-themed programming developed with ESPN. The announcement was made today by Rich Ross, President, Disney Channels Worldwide. The channel is a 24-hour, advertiser supported network and currently reaches nearly 70 million households via its basic cable affiliates.