Wednesday, April 23, 2008

DISNEY CHANNEL GAMES 2008

MIley Cyrus is set to participate.

Here's the rest of the lineup confirmed to date: Joe Jonas, Kevin Jonas, Nick Jonas, Demi Lovato, Alyson Stoner, Jasmine Richards, Anna Maria Perez and Roshon Fegen of "Camp Rock."
Jason Earles and Moises Arias of "Hannah Montana."

Adrienne Bailon, Kiely Williams, Sabrina Bryan and Kunal Sharma of "The Cheetah Girls One World."

David Henrie, Selena Gomez, Jake T. Austin and Jennifer Stone of "Wizards of Waverly Place."
Dylan Sprouse, Cole Sprouse and Brenda Song of "The Suite Life of Zack & Cody." (Brian Stepanek will serve as host.)

Kyle Massey and Jason Dolley of "Cory in the House."

There will be Disney Channel stars from Argentina, Australia, Brazil, Canada, Mexico, France, Germany, Italy, Singapore, Spain, Taiwan, the United Kingdom and Japan.
The games will be played 10 a.m. to 7 p.m. on April 28, April 29 and May 1 at Disney's Wide World of Sports at the Walt Disney World Resort. The schedule for May 2 is still to be determined.

"We're inviting people to come and watch, but it's a working production," said Adam Sanderson, senior vice president of brand marketing for the Disney ABC Networks Group. "It's not staged as a sporting event."

He said there will be "plenty of seating" in the grandstand.

"We can't have regular kids on the field," Sanderson said. "The talent will be walking around, playing the games. I think we'll have some video screens again. They'll be able to see the talent, and the talent often comes over and signs autographs and takes photos."

The celebrities will play for charities: Boys & Girls Club, UNICEF, Make-A-Wish and Starlight Starbright.

Sanderson said the challenges this year will be visually bigger so they come across well on television. The games will air as five half-hour shows starting in late July.

"Everybody is out there to have fun," Sanderson said. "It makes for great programming. Our audience gets to see more of them as real people. It's cool that you get to see them out there being regular teens."

Peformances from a May 3 concert, which is sold out, will be incorporated in the half-hours.

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